Contrepreneurs: The Mikkelsen Twins

Caption notes

In this 2022 video, Dan Olson asks who does the work behind a passive-income pitch. He describes commissioning a manuscript and writing a separate book under a similar word target and deadline. He finds that measuring delivery by word count and time can obscure the work of finding sources, checking quotations and verifying claims. He also points out a limit of his exercise: he had no client who could demand revisions, and his income did not depend on delivering on time. This guide focuses on his personal writing exercise and the question it raises about how work is counted.