The riddle of experience vs. memory | Daniel Kahneman
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Caption notes
Daniel Kahneman compares pain during an experience with the later evaluation of it. Extending discomfort while improving the ending can move those judgments in opposite directions, making the measured outcome a substantive choice.
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you have made the experiencing self of Patient A worse off, and you have the remembering self of Patient A a lot better off,significant moments and endings. Endings are very, very important and, in this case, the ending dominated.