David Heinemeier Hansson at Startup School 08

Caption notes

At Startup School in 2008, David Heinemeier Hansson uses 37signals to discuss sustaining a software business with paying customers. He compares subscriptions, usage fees and one-time purchases, and stresses that setting a price still leaves the work of building something people want to buy. He recalls developing Basecamp alongside client work and shifting Backpack from individual users to small teams. In the Q&A, he also traces Ruby on Rails to needs that arose in his own work.