The puzzle of motivation | Dan Pink | TED

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Dan Pink 对照蜡烛问题的不同摆放方式：当盒子显然可用时奖励能缩短完成时间，盒子的用途需要被重新想象时，窄化注意可能成为负担。

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If-then rewards work really well for those sorts of tasks, where there is a simple set of rules and a clear destination to go to.

The solution is on the periphery. You want to be looking around. That reward actually narrows our focus and restricts our possibility.